Steve Jobs may have went on up to that big fluffy iCloud in the sky but his legacy shall always remain the talk of town, and this includes the unveiling of Apple’s new mobile operating system, iOS5. A result of this conception is the lovely Siri, a brand spanking new voice command personal assistant of sorts that is set to revolutionize the world of mobile OS. Okay I exaggerate – it may not be as groundbreaking as I thought, but it sure is convenient to be able to “speak” to it and have your very own PA set up meetings, send emails and text messages. Besides that, you can use it to run searches on any type of information your heart can possibly desire.

With the birth of Siri, people are naturally looking to a different form of SEO – Siri Engine Optimization. Granted, the iOS is still new but in time, this new SEO will make headlines as the Siri integration challenges marketers to optimize strategies in order to keep up. Here are some possible best practices that you may want to start thinking about.

Make It Visual

Yes yes, we know how important it is to get your company to the top of the SERPS but with Siri, you need to make it more visually approachable. In other words, you’re going to be dealing with Yelp, Google Maps, and other third parties A LOT, therefore to make your business more SIRI-ous, you will definitely need to list it on these sites. An effective way to gain points with Siri is by updating the sites with accurate information about your business – addresses, telephone numbers, maps, and other helpful details.

Optimizing with Schema Tags

Schema.org tags are nifty little things that help search engines understand your needs better. This is not an exception when it comes to Siri – these schema tags will help users locate the information they need in a more wholesome and accurate method. For instance, if a user wants to dine in an Italian restaurant nearby, he just needs to ask Siri “Where can I find the best Italian restaurant?” and Siri will trawl Google in search of the best results while utilizing the schema tags for restaurants in the area. Business owners can put this to good use by making sure to include schema tags relating to their businesses, such as address, phone number, email, fax, opening hours – anything that will prove useful to Siri users.

Long-tail Keywords Galore

Those who know their SEOs the way they do their ABCs would’ve realized the potential of long-tail keywords long ago. With Siri searches being conducted in a more conversational manner, marketers will definitely reap the fruits of their labor if they can scrutinize data gleaned from their analytics and see how they can optimize the long-tail traffic mobile stream.